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| Topic: |
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Adventures in Segmentation:
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Using Applied Data Mining to add
Business Value |
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| Presenter: |
Drew Minkin, BI Architect, Argo Data |
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Join MSBIC as we welcome Drew Minkin, BI
Architect, Argo Data, who will deliver a
compelling message of solving business
segmentation with data mining algorithms in SQL
Server Analysis Services. Minkin will introduce
the basic concepts and approaches of
segmentation, and show first-hand how you can
combine technical and marketing data to create
actionable output.
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Learn the
limits of BI techniques and how to
avoid mistakes in deriving value |
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| Speaker
Biography: |
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Drew Minkin started his BI experience in ‘casino
player tracking’ in 1999 and later went on to
work as a Microsoft Support Engineer/Consultant
(with a specialized focus on SQL Server
technologies) before joining Fujitsu as a Senior
Consultant. Minkin has worked as Technical Lead
at Zilliant Corporation with a focus on pricing
analytics and optimization. He is currently
dedicated full time to bringing BI to the next
level for a leading financial services ISV. |
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| Date: |
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Tuesday, April 7, 2009 |
| Time: |
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3 pm to 5 pm |
| Place: |
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Microsoft Corporation – Irving Campus
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7000 State Highway 161
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Building LC-1, Room 1200
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Irving, TX 75039
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